At Lunar Media, we are proud to have partnered with Blanchardstown Centre to implement Mappedin’s Responsive Web App and Digital Directories, transforming their static maps into dynamic, interactive assets.

As one of Ireland’s premier shopping and leisure destinations, Blanchardstown Centre now offers an enhanced navigation experience that allows shoppers to easily discover and explore their extensive variety of retailers, entertainment, and services.

Situated in Dublin, Blanchardstown Centre boasts 180 stores, three external retail parks, and a range of entertainment options, including a state-of-the-art cinema, a library, a leisure complex with bowling and gaming, and a multi-purpose arts and entertainment centre. To provide visitors with seamless navigation across 1.3 million square feet of retail and leisure space, we implemented an interactive mapping and wayfinding system that offers smart search, category listings, smart labels, and optimised pathing.

Our easy-to-use platform also enables Blanchardstown Centre to showcase advertisements, ensuring maximum visibility for promotions, events, and tenant offerings. This not only enhances the shopping experience but also provides valuable customer insights to continually improve their services.

Responsive Web App and Digital Directories

By integrating Mappedin’s Responsive Web App, Blanchardstown Centre transformed their static maps into digital, interactive tools embedded into their website. Visitors can now search, discover, and navigate the property from any device, while the backend system provides valuable insights into visitor behaviour.

Our Digital Directories, strategically placed throughout the property, offer additional touchpoints for shoppers to access location information and directions. Equipped with smart search and a 3D interactive map, these directories create an intuitive wayfinding experience. Retailers and brands can also connect with guests through advertisements, creating content that can be scheduled to display during specified periods, thus providing an additional revenue stream and boosting tenant visibility.

Custom Kiosks

In addition to managing and designing the mapping features, Lunar Media also designed and built the custom kiosks that house the mapping software within Blanchardstown Centre. These kiosks are tailored to blend seamlessly with the centre’s aesthetic while providing robust functionality and an engaging user experience.

Ongoing Management and Analytics

Lunar Media fully manages, maintains, and updates the maps on an ongoing basis. Our team is on hand to make changes almost immediately, whether it’s adding or removing stores, uploading and managing advertising content, or adding events. We also send monthly analytic reports to centre management, providing valuable insights into visitor behaviour and helping to continually enhance the shopping experience.

Mobile Pass

With Mappedin’s Mobile Pass feature, shoppers can seamlessly take directions on-the-go by scanning QR codes displayed on Digital Directories. This feature provides a contactless way for visitors to access the same 3D map and search functionality on their smartphones without needing to download additional applications.

A Multi-Beneficial Solution

Blanchardstown Centre has successfully engaged shoppers through our interactive mapping and wayfinding system. The digital maps displayed on their website and directories allow shoppers to navigate the property with ease and view real-time events, promotions, and ads.

“We are delighted with our new state-of-the-art interactive mapping and wayfinding system here at Blanchardstown Centre. It not only allows our customers to search and discover the retailers and services in our centre, it helps them easily navigate to the desired location. In addition to the mapping element, we are so happy that we can advertise our event details and locations, and allow our tenants to advertise on the directories situated throughout the malls. The mapping solutions are really multi-beneficial.”

Kim McNulty, Head of Marketing & Communications, Blanchardstown Centre

At Lunar Media, we continue to provide digital mapping capabilities that enhance all venue and industry types. Whether you’re looking to improve navigation, increase internal efficiencies, or capitalise on marketing opportunities, our solutions can transform your business.

Interested in learning more? Explore our solutions for malls and retailers, or contact us today to see how we can bring your vision to life!